Effective Date: April 21, 2026
Introduction
Welcome to Thegorham.com (“we,” “us,” or “our”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how Gorham® Silver, operating through thegorham.com, collects, uses, discloses, and safeguards your information when you visit our website and purchase our sterling silver products, flatware, bowls, trays, and other fine silver collectibles.
We recognize that privacy is important to our customers who value the same level of excellence in data protection as they expect from our handcrafted silver pieces. This policy applies to all visitors and customers of thegorham.com, whether you’re browsing our collection of Gorham Chantilly flatware, researching vintage Gorham bowls, or completing a purchase of our sterling silver serving pieces.
By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our website. We encourage you to review this policy periodically as it may be updated to reflect changes in our practices or legal requirements.
What Information We Collect
We collect several types of information from and about users of our website to provide you with exceptional service and a personalized shopping experience:
Personal Information You Provide: When you create an account, place an order, subscribe to our newsletter, or contact customer service, we may collect personal information including your name, email address, mailing address, phone number, and payment information. For purchases of Gorham sterling silver flatware or other products, we require billing and shipping addresses to process and fulfill your order.
Transaction Information: When you purchase Gorham silverware, bowls, trays, or other products, we collect details about your transaction including items purchased, prices, payment method, order history, and delivery preferences. This helps us process your orders efficiently and provide appropriate customer support for your Gorham silver collection.
Communication Records: We maintain records of your communications with us, including emails to Support@Thegorham.com, phone calls to +1-800-223-4311, and any customer service interactions. This information helps us resolve inquiries about product authenticity, care instructions for sterling silver, pattern identification, or order status.
Account Information: If you create an account, we store your login credentials, purchase history, saved payment methods, wish lists of desired Gorham patterns like Buttercup or Strasbourg, and communication preferences.
Automatically Collected Information: Our website automatically collects certain technical information through cookies and similar technologies, including your IP address, browser type, operating system, device information, pages viewed, time spent on pages, referring website addresses, and clickstream data. This helps us understand how visitors interact with our collections of Gorham sterling silver, silverplate, and stainless steel products.
Location Data: We may collect general geographic location information based on your IP address to customize your experience, display appropriate pricing, calculate shipping costs for Gorham silver pieces, and comply with regional regulations.
Preferences and Interests: We may collect information about your preferences, such as favorite Gorham patterns, interest in commemorative Norman Rockwell plates, preference for sterling versus stainless flatware, and product reviews you submit about your Gorham purchases.
Use of Information
We use the collected information for various legitimate business purposes that enhance your experience with our Gorham silver products:
Order Processing and Fulfillment: We use your personal and payment information to process orders for Gorham silverware, bowls, trays, and other products, arrange shipping, send order confirmations, and provide tracking information for your sterling silver purchases.
Customer Service: Your information enables us to respond to inquiries about Gorham silver authenticity, provide care instructions for maintaining the luster of your sterling pieces, assist with pattern identification, resolve issues, process returns or exchanges, and offer support for your Gorham collection.
Account Management: We use your information to create and maintain your account, enable you to track your collection of Gorham patterns, save shipping addresses, store payment methods securely, and manage your communication preferences.
Marketing and Communication: With your consent, we send promotional emails about new Gorham silver arrivals, special offers on sterling flatware sets, information about rare antique pieces, care tips for silver maintenance, and updates about our heritage collections. You can opt out of marketing communications at any time.
Website Improvement: We analyze usage data to understand how customers browse our collections, which Gorham patterns generate the most interest, how users navigate between sterling silver and silverplate categories, and where we can enhance the shopping experience.
Fraud Prevention: We use information to detect and prevent fraudulent transactions, protect against unauthorized access, verify the authenticity of orders for high-value Gorham sterling pieces, and maintain the security of our website and customer accounts.
Legal Compliance: We may use your information to comply with applicable laws, respond to legal requests, enforce our terms and conditions, protect our rights and property, and fulfill regulatory obligations related to precious metal sales.
Personalization: We use your browsing history and purchase patterns to recommend Gorham silver pieces that complement your existing collection, suggest completing flatware sets in your chosen pattern, and display relevant products based on your interests in Victorian, Art Deco, or modern designs.
Third-Party Disclosure
We respect your privacy and do not sell your personal information to third parties. However, we may share information with trusted partners under specific circumstances:
Service Providers: We engage third-party companies to perform essential business functions including payment processing, shipping and delivery of Gorham silverware, website hosting, data analytics, email delivery, customer service support, and marketing assistance. These providers have access only to information necessary to perform their functions and are contractually obligated to protect your data.
Payment Processors: Secure payment processors handle credit card and other payment information when you purchase Gorham sterling silver products. These processors comply with PCI-DSS standards and do not share your payment details with us beyond what’s necessary for transaction completion.
Shipping Partners: We share delivery information with shipping carriers to fulfill orders of Gorham bowls, flatware sets, serving pieces, and other products. This includes your name, address, and contact information needed for successful delivery.
Business Transfers: If Gorham or thegorham.com undergoes a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the successor entity, ensuring continuity of service for your Gorham silver purchases and account.
Legal Requirements: We may disclose information when required by law, court order, subpoena, or government request, or when necessary to protect our rights, property, safety, or the rights of our customers and the public.
Aggregate Data: We may share anonymized, aggregated data that does not identify individual users with partners for market research, trend analysis, or business insights about interest in Gorham silver collectibles.
Cookie Usage
Our website uses cookies and similar tracking technologies to enhance your browsing experience:
Essential Cookies: These cookies are necessary for website functionality, enabling you to navigate our Gorham silver collections, add items to your cart, complete purchases, and access secure areas of our site. They cannot be disabled without affecting core functionality.
Performance Cookies: These collect anonymous information about how visitors use our website, including which Gorham silver patterns receive the most views, how long users spend browsing sterling silver versus stainless collections, and where navigation issues occur, helping us improve website performance.
Functionality Cookies: These remember your preferences, such as preferred currency, shipping location, language settings, and previously viewed Gorham products, providing a more personalized experience on return visits.
Marketing Cookies: With your consent, these cookies track your browsing across websites to deliver relevant advertisements about Gorham silverware, remind you of items you viewed, and measure the effectiveness of our marketing campaigns.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse or delete cookies, though this may limit certain website features. Our cookie banner provides options to accept or customize cookie preferences when you first visit thegorham.com.
External Links
Our website may contain links to external websites, including content delivery networks (CDNs) for fonts and libraries, social media platforms where we share Gorham silver heritage content, partner sites, and resources about silver care and collecting. We include links to approved domains like cdnjs.cloudflare.com, fonts.googleapis.com, and image sources like imgur.com for functionality and content display.
We are not responsible for the privacy practices or content of external websites. These third-party sites have their own privacy policies governing information collection and use. We encourage you to review the privacy policy of any external website before providing personal information. Links to external sites do not imply endorsement or affiliation unless explicitly stated.
When you click external links from thegorham.com, you leave our website and our Privacy Policy no longer applies. We cannot control how third parties collect, use, or share your information once you navigate away from our site.
Security Measures
We implement comprehensive security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction:
Data Encryption: We use industry-standard SSL/TLS encryption to protect data transmitted between your browser and our servers, ensuring secure communication when you place orders for Gorham sterling silver or access your account.
Secure Payment Processing: Payment information is processed through PCI-DSS compliant payment processors. We do not store complete credit card numbers on our servers, reducing risk if a security breach occurs.
Access Controls: We limit access to personal information to employees, contractors, and service providers who require it for business purposes. These individuals are bound by confidentiality obligations and face disciplinary action for privacy violations.
Regular Security Audits: We conduct periodic security assessments, vulnerability scans, and penetration testing to identify and address potential weaknesses in our systems protecting customer data and order information.
Data Storage Security: Customer information is stored on secure servers with firewalls, intrusion detection systems, and monitoring to prevent unauthorized access to databases containing account details and purchase history.
While we implement robust security measures, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security but continuously work to protect your information using industry best practices.
User Rights and Choices
You have important rights regarding your personal information:
Access and Review: You may request access to the personal information we hold about you, including account details, order history of Gorham silver purchases, and communication records. Contact us at Support@Thegorham.com to request this information.
Correction: If your personal information is inaccurate or incomplete, you can update it through your account settings or by contacting customer service. We’ll promptly correct errors in your shipping address, contact information, or account preferences.
Deletion: You may request deletion of your personal information, subject to legal and business retention requirements. We may retain certain transaction records for accounting, warranty, and legal compliance purposes even after account closure.
Marketing Opt-Out: You can unsubscribe from promotional emails about Gorham silverware sales, new product announcements, and marketing communications by clicking the unsubscribe link in emails or adjusting preferences in your account settings.
Cookie Management: You can control cookie preferences through your browser settings or our cookie consent tool. Disabling certain cookies may limit functionality but won’t prevent you from purchasing Gorham silver products.
Data Portability: You may request a copy of your personal information in a structured, commonly used format, allowing you to transfer data to another service if desired.
To exercise these rights, contact us at Support@Thegorham.com or call +1-800-223-4311. We’ll respond to requests within a reasonable timeframe as required by applicable law.
Protection of Minors
Our website and Gorham silver products are intended for adult consumers. We do not knowingly collect personal information from children under 13 years of age. If you are under 13, please do not provide any information on our website.
If we discover we have inadvertently collected information from a child under 13, we will promptly delete it from our systems. Parents or guardians who believe we may have collected information from a minor should contact us immediately at Support@Thegorham.com so we can take appropriate action.
For users between 13 and 18, we recommend obtaining parental consent before making purchases or providing personal information on thegorham.com.
CCPA Compliance
For California residents, the California Consumer Privacy Act (CCPA) provides additional rights:
Right to Know: You can request information about the categories and specific pieces of personal information we’ve collected, sources of information, purposes for collection, and categories of third parties with whom we share information.
Right to Delete: You can request deletion of personal information we’ve collected, subject to certain exceptions for legal compliance, fraud prevention, and completing transactions like Gorham silver purchases.
Right to Opt-Out: While we do not sell personal information as defined by CCPA, you have the right to opt out if our practices change in the future.
Non-Discrimination: We will not discriminate against you for exercising CCPA rights, including charging different prices or providing different service levels.
To submit a CCPA request, contact us at Support@Thegorham.com or call +1-800-223-4311. We’ll verify your identity before processing requests and respond within 45 days as required by law.
GDPR Compliance
For users in the European Economic Area, the General Data Protection Regulation (GDPR) provides comprehensive data protection rights:
Legal Basis for Processing: We process personal information based on contract performance (fulfilling Gorham silver orders), legal obligations, legitimate interests (website improvement and fraud prevention), and consent (marketing communications).
Data Subject Rights: GDPR grants rights to access, rectification, erasure, restriction of processing, data portability, and objection to processing. You may also withdraw consent for marketing communications.
International Transfers: If we transfer data outside the EEA, we implement appropriate safeguards such as standard contractual clauses to ensure adequate protection.
Data Protection Officer: For GDPR-related inquiries, contact our privacy team at Support@Thegorham.com.
Supervisory Authority: You have the right to lodge a complaint with your local data protection authority if you believe we’ve violated GDPR.
How Long We Keep Your Information
We retain personal information for different periods depending on the type and purpose:
Account Information: Active account data is retained while your account remains open and for a reasonable period after closure to handle potential issues with past Gorham silver purchases.
Transaction Records: Order history, purchase details of sterling silver flatware and other products, payment records, and shipping information are retained for 7 years to comply with tax regulations, accounting requirements, and warranty obligations.
Marketing Data: Communication preferences and marketing interaction data are retained until you opt out or as long as reasonably necessary for marketing purposes.
Legal Requirements: Information may be retained longer when required by law, for litigation purposes, or to protect our legal rights.
Anonymized Data: We may retain anonymized, aggregated data indefinitely for analytics and business insights without privacy implications.
When information is no longer needed, we securely delete or anonymize it using appropriate technical methods.
Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations. The “Effective Date” at the top indicates the latest revision. Material changes will be communicated through prominent website notices or email to registered users.
Continued use of thegorham.com after policy updates constitutes acceptance of the revised terms. We encourage you to review this policy regularly to stay informed about how we protect your information.
For significant changes affecting how we handle personal information about your Gorham silver purchases and account, we’ll provide advance notice and, where required by law, obtain renewed consent.
Privacy Questions
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: Support@Thegorham.com
Phone: +1-800-223-4311
Mail: 333 Adelaide Avenue, Providence, RI 02907